### == Founding Fathers ==

William James
- Functionalism
	- "How do we function"

Wilhelm Wundt
- Structuralism
	- Objective
		- Sight/sound
	- Subjective
		- Mental images

John B Watson
- Behaviorism

BF Skinner
- Reinforcement
	- When you recieve a reward, you are more likely to repeat a behavior

Gestalt School
- Learning by insight rather than repetition

Sigmund Freud
- Unconscious motive shape behavior

### == Research ==

Hypothesis
- An educated guess
- If/then logic

Analyzing results
- A lot of data is needed for analysis

Conclusion
- Useful in development of theories

Replication
- The ability for an experiment to be repeated with a similar outcome

Bias
- Predisposition to a point of view

Circumstances of replication
- Sometimes slightly different circumstances skew results

Surveys
- People are asked a series of questions
- Not necessarily accurate

Populations
- Whole group you want to study

Samples
- One part of the target population

Random Sample
- Individuals from target population chosen by chance

Stratified Sample
- Subgroups in population are represented proportionally

Case Study Method
- In depth investigation of an individual or small group

Longitudinal Method
- Select group, then observe group for period of time

Cross Sectional Method
- Select sample that includes people of different ages

Naturalistic Observation
- Observe people in their natural habitats (home, school, work)

### == Nervous System ==

Frontal Lobe
- Voluntary movement and languages

Occipital Lobe
- Sight

Parietal Lobe
- Senses

Temporal
- Memory

Medulla
- Lowest part of brain stem
- hearbeat

Pons
- Above the medulla
- Regulates breathing

Midbrain
- Eyeball movement

Thalamus
- Relay center

Hypothalamus
- Body processes